I’m a creative lead and strategist who builds brands people understand, trust, and act on. My work sits where marketing strategy and creative execution meet; translating commercial goals into clear positioning, compelling narratives and high-performing digital experiences.

I currently lead visual design and creative strategy at Atom Learning, shaping brand, web, and product work across the business and its sub-brands. From directing company-wide rebrands to restructuring complex websites, I focus on creating systems that scale, aligning messaging, design, and UX to drive engagement, conversion, and growth. Alongside this, I lead the creative studio: setting direction, hiring and developing talent, and ensuring every output meets a high strategic and creative bar. I bring a marketer's mindset to creative leadership, moving comfortably between positioning, narrative and detail-level execution so that ideas land: bold work that looks sharp, communicates decisively and performs.

Alongside my in-house role, I’ve maintained a freelance practice since 2017, working extensively within the music and theatre space. That work continues to shape my voice, grounding my approach in storytelling, cultural fluency and a strong sense of audience. I have a wealth of experience in creating art direction, key art, poster campaigns and wider marketing assets for music and theatre productions.